CASE STUDY

CASE STUDY

Sector: Financial Services

From Press Releases to Profits: 5% Organic Growth in Financial Services

In 2024, MoneySmart, Asia’s leading personal finance brand, sought to improve organic visibility and traffic to its .sg domain while building brand awareness across the region and cementing its position as a go-to knowledge centre for all things personal finance.

Approach

Using our proprietary attribution technology, we identified the areas and topics in which our PR activity would have the greatest impact. Discovering: 

  • /credit-cards was the highest converting category, but traffic was low. Increasing traffic to this category was therefore likely to have the strongest impact on sales. 

  • Visibility for /credit-cards had dipped over the past 4 months. Building relevant and authoritative backlinks into the category would help improve this. 

  • Content around financial habits and behaviours was performing well on the MoneySmart blog in terms of traffic and goal completions. This gave us a topic of focus. 

One of the biggest challenges in digital PR isn’t effort, it’s direction. Too many digital PR strategies lack the right tools, fail to ask the right questions, and overlook the power of data in decision making, leading to missed opportunities and untapped potential. This case study proves that with a clear direction based strategy, brands can utilise digital PR to drive measurable impact where it matters most—boosting visibility, authority, and organic growth.

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Activity

With these insights, we developed a campaign focused on financial habits and their intergenerational impact. Through survey research, we explored how parental financial behaviours influenced adult money management practices. Finding that individuals with parents who overspent, shopped impulsively, or struggled with debt tended to adopt similar behaviours. 

A dedicated and optimised campaign page was created to serve as a central hub for the report, while supporting video assets were also created and seeded across social.  

We launched a multi-vertical outreach strategy, targeting key media outlets, blogs, websites and industry influencers. 

Results

The campaign delivered measurable improvements across critical metrics: 

  • A 4.69% increase in visibility for the /credit-cards category. 

  • A 5% boost in organic traffic across the site. 

  • Enhanced Domain Rating and strengthened overall site authority. 

  • Improved rankings for competitive credit card-related search terms. 

  • 133 quality backlinks built into the /credit-cards category.