We deployed our Propensity Engine across Western Union's global markets, identifying eight critical strategic opportunities that traditional attribution models had missed. By implementing our data-driven recommendations, Western Union achieved 15% new customer growth and 32% ROI improvement, transforming their digital marketing effectiveness worldwide.

Through a robust geo-split test comparing Google's tracking with our Propensity Engine, we helped Lovehoney unlock £734,000 in additional annual profit from paid advertising campaigns. Our revenue modelling correctly attributed value based on each customer's purchase probability profile, dramatically improving ROI while maintaining marketing costs.

By combining data-driven trend analysis with strategic PR campaigns, we transformed VisitScotland's media presence into 40,603 measurable conversions while showcasing the country's lesser-known destinations. Our integrated approach significantly boosted awareness of under-visited regions—creating tangible economic impact for 71 different local businesses.

By embedding ourselves within Three UK's cross-functional teams as strategic consultants, we delivered 28% growth in organic orders and 35% in commercial traffic year-on-year. Our data-led prioritisation approach focused on high-impact opportunities, resulting in 41% growth in organic share of voice and establishing a blueprint for sustainable organic growth.

By leveraging our proprietary technology to identify high-converting categories with visibility gaps, we drove 5% organic traffic growth and a 4.69% visibility increase for MoneySmart's critical credit cards category. Our data-directed approach demonstrates how strategic PR can precisely target and measurably improve the areas that directly impact bottom-line results.

Using advanced algorithmic analysis, we conclusively measured the impact of Lovehoney's bold out-of-home campaigns while revealing crucial regional performance variations across the UK. Our predictive methodology quantified both immediate impact and post-campaign conversion lag, providing Lovehoney with actionable intelligence to optimise marketing investments.

By identifying keywords that had significantly higher conversion propensity, we transformed Norton's travel insurance visibility while driving a 360% increase in qualified leads. Our counterintuitive strategy of narrowing focus rather than competing for general terms delivered 600% traffic growth in just six months, proving that less is more when targeting the right audience.

By leveraging consumer frustrations about rising vet fees, we created data-driven PR that secured national media coverage for John Lewis's Lifetime Cover pet insurance product, boosting their visibility for high-intent keywords. The strategic campaign demonstrated how targeted PR can effectively drive organic search visibility for commercial insurance products.